Flor: Modular Floor Coverings

Flor carpet tiles, Alexander Girard, designer. Girard is best known for his contributions to American textile design while working for the Herman Miller Company from 1952 to 1975.

Co-creative design hits bottom with modular carpet tiles from the company Flor. The concept is elegantly simple: users create customized area rugs and carpeting by joining together square carpet tiles in a design of their choice. Tiles come in a broad array of colors and patterns, so there’s a pretty wide range of expressive possibility available. In addition to the company’s own tile designs, there are a few collections from guest designers, including Martha Stewart, famed textile designer Alexander Girard and, yes, Walt Disney (or at least, his eponymous company). Hey, kids deserve nice floors too! (And if you surround them with beautiful things when they’re young, maybe they’ll grow up to make the world an even more beautiful place than we did.)

In case you’re wondering how the tiles stay together…well, we did too. Dots. Or more specifically, adhesive dots that are applied to the underside of adjacent tiles sticky face up. When placed on each tile they knit the whole into a pretty tight mesh that isn’t susceptible to movement any more than a conventional rug would be.

Most of the face fibers in the tiles are made from nylon, while others are composed of natural fibers like wool or PLA (polylactic acid, a natural derivative from corn). The backings are a vinyl composite, some of which are made from recycled materials. According to the company, the carpet tiles meet or exceed the Carpet and Rug Institute’s Green Label Plus standards for VOC emissions (Volatile Organic Compounds) and are recyclable.

Looking at this product we are inevitably drawn to make comparisons with the traditionally crafted textiles of bygone eras. At the highest reaches of artistic refinement are the great rugs of the Islamist cultures, marvels of intricate patterning and quality of weave. Right alongside them we can place the best wall tapestries from the Middle Ages and the later classic rugs from Aubusson and other European centers of production. One can only imagine the time and effort that went into these pieces, both in terms of their actual production and the years of learning that it took to develop the craft and train the craftsmen who did them.

The there’s Flor. In place of the strand-by-strand approach of traditional weaving we have pre-fabricated squares of material. Instead of specialized craftsmen we have a product design company teaming with non-specialist users to create pieces of aesthetic and practical value. Instead of great works of art accessible only to the very affluent, we have a widely distributed article of embellishment available to large numbers of people. Such are the consequences of economic and artistic democratization.

By the way, the concept of modular floor coverings goes back quite a ways, and is not confined to the western hemisphere. The Japanese placed straw mats on the floors of their dwellings for centuries. Known as tatami, their approximately three foot by six foot proportion corresponds to the outlines of a person lying down – an interesting contrast to the abstract square geometry of the Flor tiles. A whole tradition of how to lay out the tatami inside a room evolved over time; in some cases the size of the room was even determined by the arrangement of the mats. Much of the tatami tradition has now disappeared from common use, but maybe a little of its spirit continues in its modern incarnation at Flor.

Company website:
www.flor.com

References:
Carpet and Rug Institute’s Green Label Plus