Digital art needs to be displayed digitally. Simple, you say. Just put it on your computer or tablet screen, you say. Well, sure, that works, except is that any way to actually view and appreciate art? We all know that our devices constantly threaten us with distraction and diversion, or worse, work. It would be like walking through MoMA talking on the telephone while getting dressed. It’s just no way to experience art in a meaningful way.
Thankfully some thoughtful entrepreneurs are working to solve this problem. Their strategy is to create a device – yes, another device, but hold on for a moment – designed specifically to mount on a wall or tabletop surface and project art and images conceived for the screen. They’re intended to be a step up from the simple digital picture frames currently on the market in terms of size, screen quality and features, and less expensive than nailing an iPad to the wall.
Two of companies have traveled down the inevitable Kickstarter path and are blowing away their funding targets as we speak. One of them, Electric Objects, has also garnered a cool $1.7 million in seed money (must be very nice seeds). The other, called Framed, is being developed by a Japanese team and looks to be well on the road to production as well. There’s also Instacube which, unlike the others, is something you can actually buy right now.
Among other things, we like the direction these products are taking because it gives you the opportunity to customize a digital art collection in an affordable yet infinitely expandable way. If you’re a creative type you can even choose to look at yourself in the digital mirror, so to speak, or show others what you’ve been up to in a mobile gallery. Hmmm, self-perpetuated mobile art galleries – do we hear the coming sound of market disruption?